• The website is the “resource manual” supporting the PFAAF Facebook Group
  • What the PFAAF Facebook Group is/does
  • How to join and use the PFAAF Facebook Group

Paradise Fire Adopt a Family

On November 8th, the worst fire in California history ripped through several Butte County communities. The Camp Fire (sometimes called The Paradise Fire) burned over 10,000 homes, displacing more than 50,000 individuals and, sadly, killing a still unknown number of people.

Our Mission

Our mission is to provide a place where families that lost their homes or were affected by the Paradise Fire can find the help they need to recover.

Our Founders

This concept of one family helping one family was created by Eric and Heather Lofholm. They are 2 residents in Rocklin that just wanted to help. They agreed to adopt a family. With that, they thought others would want to do the same. And the grassroot movement of families helping families exploded.

"We are committed to being the place where every family that would like help finds that help"


Eric Lofholm

I live my business dream every day by teaching others how to successfully sell.


Heather Lofholm

I'm a work in progress of the universe.

Facebook Live
Help us Grow – Please Share this video!
The Paradise Fire Adopt a Family Facebook Group now has over 33,000 Members and is still growing!

Camp Fire Benefit Concert
April 13
Paradise Performing Arts Center


Success Stories
Lori used the PFAAF Facebook page to connect with a Fire Family,
now relocated the family was surprised with a home full of everything they need!